Purposeful Perspectives

Sharing stories, insights and strategies that educate and inspire.

Our “Purposeful Perspectives” blog is where we celebrate our team and clients, share insights related to news within the nonprofit sector, and provide expertise about leadership and all things that matter to nonprofit leaders.

Lenai Mejia Lenai Mejia

Reimagining Events: Fresh Ideas That Inspire and Engage for 2025

Fundraising events are vital to nonprofit success, serving as key drivers of revenue and community connection. As we step into a brand-new year, it's the perfect time to reimagine your approach and make your events stand out in a world of short attention spans and fierce competition for donor dollars.

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Job Openings Cloud Nine Job Openings Cloud Nine

We are Hiring!

Cloud 9 is growing and seeking our next powerhouse team member. We are looking for an office manager who can help provide essential support for our team of nonprofit advisors. This role is perfect for a versatile individual who can manage multiple priorities and enjoys a dynamic working environment.

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Jessica Munday Jessica Munday

My Heart is in Those Mountains

One month ago, Hurricane Helene unleashed unimaginable devastation along the East Coast. In its wake, North Carolina faced the worst natural disaster in its history. Yet, amid the heartbreak, humanity's resilience and generosity shine brightly for all to see. Our co-founder, Jessica Munday, has been at the forefront of recovery efforts and shares her "why" in this month's blog.

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Rachel Sylvester Rachel Sylvester

Top 3 Best Practices in Fundraising

What constitutes effective fundraising practices? The answer can vary among nonprofit organizations, and strategies can include soliciting donations, volunteer outreach, or selecting the optimal fundraising tools.

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Rachel Sylvester Rachel Sylvester

Turning Scrolls Into Goals: How Nonprofits are Using TikTok for a Cause

As the fundraising landscape evolves, nonprofits are searching for fresh and engaging ways to drum up support. Enter social media: a powerhouse for boosting visibility and rallying support for charitable causes. TikTok has emerged as a beloved favorite among these digital giants, especially among the Gen Z and Millennial crowds.

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Jessica Munday Jessica Munday

Building Effective, Healthy Nonprofit Boards

Are you wanting to elevate your nonprofit to new heights? Have you had the same board members for years? Do personal agendas overshadow the organization’s mission? It may be time to take a look at the composition of your board to make sure you follow the guiding principles and best practices.

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Jessica Rodriguez, Jessica Munday and Heather Davidson Jessica Rodriguez, Jessica Munday and Heather Davidson

Sustainable Growth: Strengthening Nonprofits Through Strategic Investment

In the world of nonprofits, pursuing financial sustainability should take center stage as an essential driver for long-term success. While the term ‘strategic investment’ may initially seem at odds with the altruistic mission of these organizations, a shift in perspective reveals that a focus on strategic investment in operations, staff, and research and evaluation is paramount for the organization’s longevity and impactful contributions to the communities they serve.

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Jessica Munday Jessica Munday

8 Reasons Why Guiding Principles and Best Practices Matter

If systems set you free, following guiding principles and best practices gives you the framework and guardrails to operate so you can get those systems in place. This framework reduces ambiguity and increases efficiency, allowing leaders to focus on strategic objectives rather than getting bogged down by day-to-day uncertainties.

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Jessica Munday Jessica Munday

Ethical Excellence in Nonprofit Fundraising

In today’s multifaceted world, I often remind our clients that a guiding principle must be following their North Star. It’s the unwavering beacon that steers individuals and organizations toward unshakeable authenticity, trustworthiness and credibility.

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Jessica Rodriguez Jessica Rodriguez

The Cornerstone of Success: Building a Healthy Culture in Your Nonprofit Organization

For nonprofits, where resources are often limited and the stakes are high, a healthy culture is not a luxury but a necessity. You are dependent on people staying connected more for the mission than for the money. A well-crafted culture not only sustains your cause but also ensures an engaged donor base and a thriving staff and volunteer team.

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